About Us – Swarna Payel

3,000

jewellery sold

2,500

Happy clients

100%

Satisfaction rate

Many enterprising women are choosing acquisition entrepreneurship — meaning they’re putting their business acumen and investment wealth into buying and selling daily use assets. There’s no doubt that women entrepreneurs are one of the fastest growing sectors in the country.

SwarnaPayel is one of the best examples of the same.

Recognising the steady and rapid rise in the demand for customised, creative, reasonably priced, and high-quality fashion jewellery, SwarnaPayel seeks to cater to clients of all ages and tastes, and make sure they form a loyal customer base.

Uniquely, SwarnaPayel actually invites design ideas from clients and incorporates them into the catalogue. Based out of Kolkata, and drawing upon the wealth of traditional talent that Bengal’s craftsmen have to offer, this is truly a one-stop shop for fashion jewellery.

The Mystical Journey

The beginning of SwarnaPayel was as an amateur entrepreneurship dealing in gold plated jewellery using online platform like Facebok paid groups, in Kolkata Rajarhat, over 5 years ago.

Despite having a small child and a family to look after, our owner, Payel has worked very hard since the past couple of years to understand the market, and build the entire pre-requisites to support the infrastructure for having our own brand of jewellery to deliver excellence as per the entire range of budget right from middle class to high.

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Since then we have worked throughout the journey in mainly 4 things:

1. Understanding the customer need/satisfaction vs budget.

2. Provide the best/unbeatable quality that matches the same as any world class branding at an unbelievable cheaper price.

3. Encourage more and more crafts-women to show their talent in the field of art and culture and help them live their dreams and gain recognition.

4. Create a self sustained, non-dependable platform for business.

Since then we have our own monetised YouTube channel has across 20K+ subscribers namely “Swarna Payel Gold Plated Jewellery” and our own Facebook group having more than 50K+ followers as well. We also have 500 active resellers working with us to earn their dreams.

We have two outlets at Rajarhat, Kolkata 135 and an outlet at Chandrakona Road as well to meet your thirst for excellance, offline. We also have our franchise holders woking onilne and offline both across the states like Assam, Tripura, and the nearest one at Panskura, WB.

We have kept nominal prices for our quality products just to ensure larger consumption in the market so that not only the business is benefitted, but also the craftsmen and the workers get a lot of work for themselves to overcome the financial barreers during the stressful times of COVID.

Our products speak for themselves, and we invite you to try our unparalleled range of designs of gold plated jewellery items. If you still want more, we will customise your jewellery, just as you want it.